Social Media’s Impact on Business
Susan Boyle was back in the news again this week. The British singing sensation, “discovered” during a taping of Britain’s Got Talent, has been rumored to be coming to the U.S. The producers are debating if they will trot her out for the American version of the sister show “America’s Got Talent” new season.
Why?
Let’s begin with her impact across the ocean. Boyle’s national TV debut proved that social media can impact public perception and revenues. Links to her performance on YouTube spread like a brush fire in Southern California at the height of a Santa Ana wind storm.
Back in April, I originally wrote about Boyle and her success. Now with a record 173 million page views later the reluctant reality TV star could be jumping the ocean to help promote its sister program in America.
Piers Morgan, who serves as a judge on both the Americana and British shows of “Talent” was quoted in today’s LA Times that ”In terms of the potential effect she could have on ratings, the British show jumped nearly 50% because of Susan. ”And I believe the American show could do the same.”
That would be a real revenue impact for NBC from a possible boost in advertising, all because of the power of word of mouth marketing,
Businesses that have not yet developed a game plan should see read about this success and begin engaging experts to develop a road map. Social Media’s impact on business is real and can improve the bottom line with one compelling video like that from Susan Boyle
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If you have not seen the video or want to watch it again, here is a link to Susan Boyle in My You Tube Channel on Social Media
There is also a good beginner’s video to social media, which I have included a link below.
