No Sick Days Video Gets Thumbs Up
Graphic from espn.com
Hat tip goes out to Dedan Brozino and his marketing team at Long Beach State Athletics for putting together a great basketball YouTube video. Yes, I am biased since Dedan was a student of mine. For the record, I love college basketball but my allegiance is with UC Irvine and the Anteaters, my home during the undergraduate days. The hat tip has nothing to do with Dedan’s effort to get Long Beach State ranked in the first Top 10 pre-season college basketball poll (they aren’t there). The poll is reserved for teams like like Duke, Michigan State, Kansas State, Pitt and Ohio State. However, the sports management team at Long Beach decided to use a few of the free creative tools on the net. Why sports management front offices don’t take advantage of this is beyond me. LBSU put together a 46 second video called “No Sick Days.” One of the men’s basketball players begins the video by stating: “Me and my teammates have been working hard in the off-season. We even come to practice when we are sick.” Dedan emailed me the link right when it launched. He hoped it would get 2,500 hits. Well, the video took off online and wound up on the Top 10 plays of ESPN SportsCenter last night. As of this morning, it had totaled more than 40,000 views. Not bad when you do not have big budgets to advertise like other programs. Here is the video.
Takeaways:
** Be creative.
** Money is no longer an object for having an impact.
** Marketers are still marketers and those that embrace this technology can have an immediate impact.
If you want to see the preview of the NCAA basketball season, ESPN interviewed Duke coach Mike Krzyzewski as part of its show last night. Here is the video:
Saw this on ESPN this morning. Love it!
Congrats Dedan and marketing staff! Now, that’s the way to use social media effectively. Looking forward to the follow up!
I second your opinion, Charles. As a marketer and basketball guy, two thumbs up on the video. As a former UCI player, I need to point out that it should have started “My teammates and I …”