2009 Super Bowl Commercials
One week to go before the Pittsburgh Steeler and the Arizona Cardinals clash in Super Bowl XLIII
Let the mayhem begin. Office pools, special Super Bowl TV commercials and good story lines (Former Steelers offensive coach Ken Whisenhunt returning to face his old team) will begin filling the air in office chatter, on sports radio, all over ESPN and in bars this week.
It is the one week where even non-football fans tune in to the TV for the commercials. The Los Angeles Times headline cried out last week that unemployment soared to a 15 year high in California, yet national advertisers like Coca Cola, Frito Lay, Go Daddy, Anheuser Busch and Cars.com will have no problem plopping down a cool $3 million per TV spot. It is hard to believe that it was just 1995 when the first Super Bowl Commercial reached seven figures. By 2000, the figure had more than doubled to $2.1 million per spot. ….and the price for a TV spot during Super Bowl I in 1967? $40,000. If you’d like a history of the rising cost of commercial spots during the biggest TV day of the year, Ad Age did a nice job with this chart. http://www.adweek.com/aw/custom-reports/superbowl/data-center.html It is actually part of a larger site but provides good data information
This YouTube Link has a subjective list of the Top 10 Super Bowl Commercials from last year’s game. Here is a sneak peak from Pedigree, set to run in this super Bowl http://www.youtube.com/watch?v=xl0x3LlWIig&eurl=http://www.sportsbusinessdaily.com/index.cfm?fuseaction=tdi.closingBell&utm_source=cb_email&utm_medium=email&utm
As for the game itself, the LA Times Odds list the Steelers as a seven point favorite with an over and under on the betting line at 46 1/2 points. The AFC had won four titles in a row until last year, when the New York Giants broke the streak with a victory over the then unbeaten New England Patriots. If I were a betting man, I would be betting that everyone stays glued to the commercials, regardless of the outcome of the game.
