1. Tell us about your company, your job and your responsibilities:
In February 2010, I acquired Lax.com – a leading lacrosse ecommerce site and content provider. As CEO my role is focused on growing the national footprint of the brand. Our growth strategy is primarily focused on leveraging our content to drive traffic and stimulate shopping consideration.
2. Tell Us what your average week is Like:
Like any small company, I wear a lot of different hats. My focus is sales and marketing. I am also involved in our content planning and try to stay on the warehouse operations of the business – inventory, customer service, etc.
3. Tell us about your career path including jobs in the sports industry:
I have been in the sports marketing industry since 1985. During those 25 years, I have always been on the agency side of the business, focusing on consulting and event management. My agency experience has proved to be very valuable with my new venture at Lax.com.
4. What was the best advice you ever received and let us know if you follow it today?
One of the most important pieces of advice I received was to always be on the revenue generation side of the business. Those who generate revenue can control their own destiny.
5. What are your top sports memories you are most fond of telling others?
A couple great memories – 1) the creation and management of Major League Baseball’s Old Timers Series (some amazing stories and experiences with the greatest names in the game), 2) the creation of the snowboarding property The Collection, securing the athletes as well as blue chip sponsors like Snickers and Kraft and 3) the acquisition of Lax.com, proving that perseverance pays off.
6. Finish this thought, If I were not working in sports I would be…..
I would probably be in the advertising sales world.
7. The front page of your web site talks about your groundbreaking work. Tell us about it.
As for groundbreaking work, The Collection was a significant accomplishment. It involved a group athlete representation, it had an athletic component (trainers, travel, etc.) and sponsor solicitation. I am not sure my other accomplishments are groundbreaking but they certainly had an impact. Sony Ericsson’s sponsorship of the Sony Ericsson Open in Miami is an assignment that I was proud to have managed. Sony Ericsson’s sponsorship and IMG’s passion combined to make the event one of the best in the world.
8. Name a few mentors you have had and why they’ have had an impact
Certainly one key mentor was my father. He started Capital Sports in 1973 and was one of the pioneers of the sports marketing industry. I worked with him and Capital Sports from 1985 – 1999.
9. Where do you see opportunities for growth in sports and why?
Obviously the merger of sports and media. The opportunities lie in where you can merge sponsorship and media (on line is critical). I also believe there is an opportunity in creating properties and building measurable value with on line media.
10. Executives always talk about passion in your job. What are you passionate about and why?
Passion about building things, creating and growing businesses.
Some of the past sports executive features can be accessed by clicking on the names below