Hello friends of sportsinfo101.com. If you look at the time between the last post and this one, it has been a few months since I have posted to this blog. It was the longest period of time I have gone between posts and with good reason.
I have not abandoned the idea of sharing insights, ideas and personalities, but took time out to channel my spare energies to completing a book I have co-authors with three other talented folks. Our book, titled Social Media in Sport Marketing, has just been published by Arizona based Holcomb Hathaway Publishers.
I must tip my cap to the other co-authors that made this project possible. First is Tim Newman. Tim and I first crossed paths over Twitter, eventually met at a sports management educational conference and came up with the idea for this book. Tim has been the team leader and quarterback. I thank you, if you are reading this for your perseverance. Two other men joined the effort and added valuable writing and knight that made the book a reality. They are Jason Peck and Brendan Wilhide.
We have spoken countless times as a group over the phone as well as via email and Twitter, brainstorm, sharing and counseling each other to help finish this reference book.
When we started writing this book, the sport industry lacked practical resources to apply many of the developing technologies to their marketing plans and goals. Today, the landscape is more educated. However, many senior management leaders are still learning what the shift means.
To understand what we wrote abut, I simply list the chapter titles:
Chapter One: Introduction to Social Media
Chapter Two: Introduction to Principles of Sport Communication, Marketing and Social Media
Chapter Three: Social Networks and Real Time Platforms
Chapter Four: Blogging
Chapter Five: Photos, Video and Podcasting
Chapter Six: Search Marketing
Chapter Seven: Mobile Marketing
Chapter Eight: Email Marketing
Chapter Nine: Planning and Measuring A Successful Social Media Program
Writing a book, even with partners is not easy. I learned a lot about myself, the publishing industry and finished a project I am proud to have seen through.
This is only half of the reason, however, why I have not published more often here.
The second reason is that I have devoted a lot of time to becoming a better photographer.
Landscape photography has become truly a passion and with it, I developed a site where I can feature my favorite landscape photographs.
The website address is charlesharrisphotography.smugmug.com and I feature categories for the photographs including Sports, City Scapes, Black & White, and the area with the most and best work, Outdoors. I encourage you to visit the site and let me know what you think of my work. With it of course, I started a blog there to share my photography experiences.
The site design needs some work, but for now, it is a great place to showcase what I do with my Canon camera.
From book, to photography and back to blogs, it is good to be back writing in this space.