I learned about this event in the last week or so and I must say, I am only writing about it since I did some research about the event. True confessions: I am not an action sports affianado and the folks at the Maloof Money Cup certainly did not approach me to do a blog about the event. I just learned about it from surfing the web.
That said, Vans shoes has gotten behind to sponsor the Maloof Money Cup when it comes to Orange County, CA starting tomorrow, The event is scheduled to run from August 4-8 and will feature some of the best skateboarders around. Brands that target the action sports industry are also a sponsor or advertising.
According to a press release, there is nearly $450,000 in cash and prizes up for grabs. The world’s greatest skateboarding event will feature the VOLCOM Street Pro, Carl’s Jr. Pro Vert Championships, World Industries Amateur Championships, Women’s Pro Street, Tech Deck Best Trick Contest, Masters of Street and Vert, and a 50,000-square-foot Festival Village featuring skateboarding activities for all ages, autograph signings and live music.
Before coming to Orange County, the tour stopped in New York and as part of their promotion for the event created the World’s Largest Skateboard which was displayed in Times Square. Many companies, when opting for attention grabbing promotions, go right to Times Square to call attention to a product, company or special event. The display made the local news in New York.
As part of the 2010 OC Fair, the Maloof Money Cup is part of the OC Fair, recently named the No. 11 top U.S. fair in attendance. Last year, the OC Fair saw 1,072,018 visitors through its gates during its 23-day run. The OC Fair is poised to break into the Top 10 in 2010, which will mark its 120th year. The 2010 OC Fair opened on July 16 and runs through August 15.