Yesterday, The Women’s National Basketball Association (WNBA) and Boost Mobile, announced a landmark multi-year marketing partnership that will make Boost Mobile the first league-wide marquee partner of the WNBA. The partnership with Boost Mobile provides the wireless services partner expanded exposure across the league. The ground-breaking portion of this deal will place the Boost Mobile name across the jerseys of WNBA players. Of course we would expect things like arena signage, promotional ties in such as “WNBA Top 15 Moments presented by Boost Mobile”
Here are some of the elements Boost receives as part of the agreement:
**The Boost Mobile brand will be prominently featured on the front of the game jerseys of 10 WNBA teams, including Atlanta Dream, Chicago Sky, Connecticut Sun, Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Seattle Storm, Tulsa Shock, and Washington Mystics.
** The jerseys, which will debut in games tonight, will mark the first time the WNBA has had a league partner with jersey branding with multiple WNBA teams throughout the season other than adidas.
** Boost Mobile will also have a strong presence in these 10 teams’ arenas, where its brand will be displayed on courts and pole pads.
** Additionally, special programming highlighting the “WNBA’s Top 15 Moments presented by Boost Mobile” will be included as part of the league’s 15th season celebration. All 15 moments will be featured during an NBA TV special presentation that will air on Aug. 26. They also will be highlighted during select WNBA national game broadcasts, and will be featured on a special microsite on WNBA.com. Fans will be able to rank their favorite moments from Aug. 23 to Sept. 13. The top five greatest moments will be counted down during the WNBA Finals broadcast beginning Oct. 2.
** The sponsor will also have a presence throughout court-side signage and in-game advertisements during national game telecasts, along with a variety of in-game promotions, prominent exposure on WNBA.com and NBA.com, and inclusion in WNBA social media channels.
Boost Mobile will also be the presenting partner of the WNBA Playoffs and WNBA Finals. Beginning next year, Boost Mobile will be the title partner of WNBA All-Star, the presenting partner of WNBA Tip-Off and WNBA All-Star balloting, an associate partner at the WNBA Draft, and will be featured within the WNBA-specific area of NBA All-Star Jam Session presented by adidas each year.
Financial terms of the sponsorship were not disclosed in the official press release.