Today, we continue with a new weekly feature where we highlight a sports management program, this time Indiana University. Each Friday, we will feature a different sports management program from the 300 across the United States. We ask some questions and then allow the universities to provide their input. This week’s feature showcases the Hoosiers from Indiana University.
Name of the Program/Degrees offered:
Indiana University Sport Management/Marketing program (Undergraduate)
Sport Communication/Broadcast program (Undergraduate)
Sport Communication/Print program (Undergraduate)
Sport Management graduate program
Sport Management Ph.D. program
Location: Bloomington, IN
Length of the Program: Our undergraduate majors can all be completed in four years, and require an average of 124 credits to graduate. Our master’s program is 36 hours in length, and can be completed in a calendar year.
Cost: Tuition for in-state undergraduates is approximately $8,000/yr, while tuition for out-of-state undergraduates is approximately $24,000/yr. On the graduate level, in-state tuition for the program is about $11,000, while out-of-state tuition is about $32,000.
Internship?: One of the major benefits of a place like Indiana University is that we have access to a wide variety of internships. Our program has been around for over 25 years, and we have had students intern with over 300 sport and media organizations. We also are a short drive away from Indianapolis, which plays host to a wide variety of sports teams, governing bodies, and championship events.
Are they Required?: An internship is required on the undergraduate level, and highly recommended to all students. We emphasize the internship as the practical application of the managerial, marketing, and communication concepts that we teach.
List a Few Internship Sites You Work With: Some of the employers with whom we have placed interns are Indiana University Athletics, the Indiana Pacers, the Indianapolis Colts, the Chicago Bears, the NCAA, the Houston Texans, the New Jersey Nets, Busch Stadium, ESPN Radio, the Pro Football Hall of Fame, the Big 10 Network, the Aberdeen Ironbirds, Kroenke Sports Enterprises, the Huntsville Stars, Sporting News Radio, the University of Tennessee Athletic Department, the South Bend Silverhawks, the Fort Wayne Wizards, the Charlotte Bobcats, the New York Jets, the Indy Racing League, the Chicago Fire, the Korean Baseball Association, the United States Olympic Committee, the New York Mets, the United States Tennis Association, the Atlanta Falcons, and Octagon, Inc.
Tell us About Your Program: The Indiana University Sport Marketing/Management/Communication Program is among the largest such programs in the country. Our students come from a diverse set of backgrounds, and share a diverse set of interests in sport, from college athletics to professional sports, and from broadcasting to marketing to sales.
Located in scenic Bloomington, Indiana, the IU Sport Management program gives students the chance to take a wide-ranging and compelling array of classes which help to prepare them for working in the sport industry. Our class offerings in Sport Management include sport marketing, sport history, sport sales techniques, strategic management, issues in intercollegiate athletics, and sociology of sport. We also require our students to take at least one internship in the sport industry, which helps to give them practical experience and networking opportunities in the industry while learning to apply their classroom learnings in a practical setting.
Our Sport Communication program is truly unique, offering students the opportunity to gain both classroom and practical experience in pursuit of a career as a broadcaster, sport public relations officer, sports journalist, or sport new media purveyor.
Our Sport Management Master’s program is one of the leading programs in the country, attracting top students and offering a wide variety of classes to help prepare today’s sport management professional for the challenges of the 21st century. Students in our program have the opportunity to concentrate their classroom experience into one of five topic areas.
We have an extensive and ever-growing list of program alumni, who work in every area of the sport industry. Some of the current and former employers of our alumni include the NCAA, the National Hockey League, the Indianapolis Colts, the Houston Texans, the Cincinnati Reds, the Columbus Blue Jackets, the Detroit Lions, Real Salt Lake, the Chicago Fire, USA Diving, the Chicago Bulls, the Indianapolis Motor Speedway, the Los Angeles Lakers, the Los Angeles Dodgers, and The Coca-Cola Company.
What Makes the Program Unique?: IU’s Sport Management and Sport Communication programs give students the best combination of practical and theoretical knowledge that is available today. On the undergraduate level, we offer a strategic management class, which is an important element in students’ ability to develop as effective sport managers. We also offer students a sport sales class, where they get a chance to gain valuable experience by making actual sales calls for the IU Athletic Department. We offer two separate Sport Communication tracks, giving students an opportunity to concentrate on sport-related communication that they do not receive elsewhere. On the master’s level, we allow students to specialize in one of five different areas, including management, marketing, and communications, and give professionals the opportunity to earn their master’s degree in a calendar year.
Official Web Site Address:
Sport Management Master’s Program: http://www.indiana.edu/~kines/graduate/ms_marketing.shtml
Sport Marketing & Management Undergraduate Program: http://www.hper.indiana.edu/degrees/sportmrkt.shtml
Sport Communication Undergraduate Program: http://www.hper.indiana.edu/degrees/sportbroadcast.shtml
Total Students In Program: 700
Number of Instructors: Eight full-time faculty, including six tenured or tenure-track professors
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OTHER SPORTS MANAGEMENT PROGRAMS WE HAVE FEATURED
York College of Pennsylvania
