NCAA Basketball Tourney Time. It’s Pure Madness!
The NCAA basketball tournament is one of my favorite times of the year. It gives each of the 65 teams selected for the big dance a chance to complete an impossible run as the undisputed national champion.
Business also use this time to capitalize on the frenzy. I did a quick search and came upon these businesses who are linking their products to the madness and hopefully exposure leading up t0 the Final Four and National Championship game in Detroit.
In no particular order, I found this on the internet this week:
Nike introduced the “ultimate apparel system” for select college teams as they march into tournament madness with superior innovation from head to toe. As the leader in base layer apparel innovation, Nike will outfit Duke University, Gonzaga University, The University of Memphis, Michigan State University andUniversity of Oregon in customized Nike Pro Combat. Nike Pro Combat is ergonomically designed to provide basketball-specific protective padding without restricting mobility on the court for maximum performance.
PickManager.com, an online site that features a variety of interactive sports games, is offering a grand prize of $100 million to anyone who selects a perfect bracket of all the winning teams in the 2009 men’s NCAA tournament. The contest allows participants to submit one free NCAA tournament bracket entry and up to four different brackets (by joining PickManager.com) with a chance to win the $100 million and other weekly prizes. Every March, “basketball bracket fever” sweeps the U.S. This year, the stakes are higher than ever for people who compete in NCAA tournament bracket contests.
Electronic Arts Inc., (NASDAQ: ERTS) today announced EA SPORTS™ will for the first time offer a downloadable official NCAA Tournament edition of its college basketball videogame. Fans will be able to replicate the NCAA Division I Men’s Basketball Championship bracket and play with all the schools in NCAA March Madness®. Called NCAA® Basketball 09: March Madness® Edition and available exclusively for the Xbox 360® videogame and entertainment system for 1200 Microsoft points ($15.00), it will be available to download just in time for the start of the NCAA tournament.
